Anybody Can Build a Bugatti
john posted in rides, technologies on November 29th, 2007
But only a few giant companies can build a Corolla.
In the automobile business, hitting the price/performance point could be more challenging than designing a great car. Sure, it takes dedication, some very smart designers, and trainloads of cash to design and build those few hundred Bugattis. But with a corporate conglomerate providing money and will, it’s just a matter of writing the checks. When it comes to designing to the requirements of a popular model, and turning out a million units that will be sold at a profit, that takes some intense organization, engineering, and timing. Alright, not any pencil pusher can design a supercar, but it’s easier than doing a $14,000 compact.
The legendary Bugatti is back, one of the three fastest cars in the world, hugely expensive and rare.
Bugatti Veyron
image from here
Toyota announced it will build 1.4 million of its econobox Corollas this year, world-wide.
2007 Corolla
image from here
I say the lowly Corolla is a much more difficult feat of engineering than the Bugatti. How can this be? Well here’s my point: