Ad Blocking Tips for Firefoxcomment
john posted in technologies on October 26th, 2005
Browsers like Firefox, Mozilla/Netscape, and Safari have the capability to block pop-up ads. You have switched from IE by now right?
But you may not have discovered that these browsers can also block ads based on the URL of the source. Most sites don’t store their ads, they provide a URL to the ad server, where your click-through is recorded. So a relatively small number of well-known URLs can be eliminated to get rid of most obnoxious ads.
Sites need your click-throughs to pay the bills, and they may host ads that are actually interesting to you. However, everyone has been bombarded by overly aggressive ads, that irritate or even drive you away from the site. Many of these ads can be avoided by adjusting your browser. I’ll illustrate using Firefox, for others try searching on “ad blocking”.
How do you block ads?
First and easiest, right-click an unwanted image ( if its not Flash) and choose “Block Images from sitename.” If you end up blocking all images from the home site then use the menu choices below to correct the mistake.
Firefox allows you to block images by source. Go to Edit>Preferences>Web Features and look at “load images.” If you check both boxes, you will be loading images only when they come from the same domain name as the site. Then choose “exceptions” and add the domain names of images that irritate. Remember you have to reload the offending site by using a bookmark, or dropping your cursor in the URL bar and hitting Enter. If you block a legit image, you can still right-click on it and choose “view image.”
I used this successfully to block an annoying ad in the signature of a poster on a forum. This poster is a nice fellow, and has worthy things to say, but he unwisely put an ugly blinking ad in his signature. By adding his site’s URL to the list, I was quickly able to turn off his ads wherever they are placed.
I then tried a smarter approach and googled for information where I quickly learned that there is a user css file in Firefox that can be used to control your browser. Yessir howdy! A damn good idea. Go here to Mozilla get the instructions.
What domain names should you add to the list?
The Mozilla link provides a list. See the links below for others. For non-flash ads you can right-click the ad and choose “Copy Image Location” to get the URL.
How well does it work?
here’s cnn before…

and here it is after…

What about the free market for ads and support for your favorite sites?
Maybe you don’t care whether Fox News or CNN or the New York Times can make money on the Web. But everyone has favorite sites, perhaps for their hobbies, that have to advertise to pay for the site. Often the advertising is useful because it points to useful gear, or special deals.
Are you damaging your friends by blocking their ads too?
I don’t think so, in the long run. If you know the people behind the site, let them know in an email. Otherwise the drop-off in click-throughs will train the advertisers to do better. They’ll learn what works and what people avoid. That’s a result even Milton Friedman can applaud.
What about Flash?
As I said above, you can’t get the URL when you right-click on a Flash ad, and these are often the most annoying. OTOH some sites use flash for menus and such. Though losing those “loading…” gimmicks is an admirable result, some sites won’t work well without flash, particularly arty stuff, Italian stuff, and game sites.
This Mozilla extension will block all Flash, and then allow individual right-click choice to renable it by site. So if you love those graphics, you can turn the Flash back on for your favorites. If you are on a dial-up, this would be wonderful. You might think twice otherwise. There are some documented install issues prior to Firefox ver 1.5.
Links:
floppymoose
mozilla support
better css list than at Mozilla















