A Simple Proposal to Save the News: Subscribe the Screen
john posted in politics & culture, technologies on May 4th, 2009
Update: May 6, 2009
The new Kindle is out and its not much larger. The NYT article isays they are offering a version of what I proposed before:
“…Amazon also said that three newspapers, The New York Times, The Boston Globe and The Washington Post, would begin offering devices this summer at a reduced price to subscribers who sign up for long-term subscriptions. But few details were available, and both Amazon and the newspapers described it as a pilot program.”
Since the new Kindle is very expensive at $489 list, I doubt this meets the necessary price point, but I’ll be looking at the deal as a way to supplement the fast- evaporating LA Times.
By now everybody knows about the rapid closing, or downsizing of American newspapers. My own LA Times subscription has roughly 50% fewer ads by weight, and a lot fewer pages of all kinds. Sam Zell bought the parent company Tribune Corp using way too much debt – have we heard this story before? – let many prime reporters go, cut whole sections, and it’s obvious ad sales are way down.
The discussion about what to do about the death of newspapers has been marked by futile hand wringing from obsolete newspaper people, and silly statements from the internet Pollyannas, with a few interesting experiments in hyper-local news coming online. But it comes down to the fact that reporters and editors need to be paid , and so news organizations need a revenue stream.
On the hardware side, newsprint will be replaced by something. Laptops, iPhones ( yes, really) , and desktops, are not comfortable for sitting around reading, especially for the over 40 set who actually read newspapers. The technical problem is the screen. Size, weight, resolution, power need, and color are all issues to be solved. In the small formats, like the Kindle and Sony eReader, the E Ink screen is said to be quite good, but lacks size, and color. Large format screens like your desktop suffer from weight, power, portability, and illumination issues. Laptops fall into the barely good enough for a work-around category. News reports have been saying that larger color versions of the E Ink screen will solve the hardware problem. And today stories appeared saying just such a screen is near delivery, and deals are being made with newspapers ( see references below).
Stretched Kindle Image by Gizmodo
Selling the new screen will not solve the news organizations’ revenue problem, even if they get some of the profit from screen sales, which is doubtful. Until and if ad revenue fills the gap, they need subscription sales to fund the business, and likely thereafter. The Wall St Journal and Bloomberg have had some success at selling content, but few if any other services have attracted subscribers. (and Bloomberg uses dedicated terminals)
Proposed: Subscribe the Screen
News organizations could rent you a reader, as cable companies do now with set-tops and DVRs. Twenty to forty dollars a month should be quite a nice sum over three years hardware lifetime say, and subscribers would be tied, but not locked-in, to the supplier, in the way they are tied to cable companies. Subscribers wouldn’t have to worry about getting stuck with an unusable reader, or repairs. Because they would have hardware and software control, news orgs could figure out the marketing balance of exclusive content ( perhaps lasting 24 hours) vs free internet. Obvious tie-ins would be available like click-through ads to generate more revenue. There are many angles to be worked out in this model, but the elegance of it is that it removes the two essential problems: the initial cost hurdle of the $300+ readers and reinstates control over content distribution ( like the Bloomberg terminal), yet leaves an open platform that can be upgraded. Additional services can be tested later in the market because the basic platform would be there, and generating income.
Less Appealing Alternatives:
Google and the other companies with major internet ad revenue could set aside some percentage of their take for a non-profit AP-like version of NPR and PBS, without government support, or corporate interference. Or we could have a BBC, funded by a tax on devices. Or we could have ad-funded internet sites and flabby TV news as we do now, with virtually no local coverage (hooray! say the local pols until they realize “no coverage” means invisibility) and reality-show news aimed at the ninth-grade set.
What Amazon May Be Planning:
The Kindle costs over $300 and requires a monthly subscription, and creates a locked-in market for Amazon e-book sales. If Amazon lowered the initial cost for the new large-format reader to compete with monthly newspaper subscription costs, they undoubtedly would get a huge customer response. But if this is Amazon’s model, it won’t feed the reporters who create the content. In effect it feeds the weakest link in the delivery system, the aggregator, where the actual value is created by the device maker and the content provider. It is being reported that News Corp, Hearst and Plastic Logic are also planning to market large-format readers soon, so we might see multiple strategies.
References:
Wired- Will Anybody Buy The Large Format Kindle?
eWeek- Bigger Kindle May Debut
Ars technica – Amazon Ahead of Competitors
Wired – Comparison of readers
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